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In my late teens, I was a huge fan of "Choose Your Own Adventure" books. I especially liked the ones that came out for identifiable franchises like "Indiana Jones" because I knew the motivations of the characters and I had already seen Indiana Jones play out scenarios where he won – based on the films. But just in case, I always kept my finger on the page where I had to make my choice in case my decision was a poor one – and pretend it never happened. As a pre-New Year's gift to its subscribers, Netflix used a fake reveal and later a trailer to let the cat out of the bag that "Black Mirror's Bandersnatch" was going to be the first ever choose your own adventure film by using an open source technology called Twine. "Bandersnatch" delivered, allowing the viewer if using the appropriate device (devices were identified by having a red banner with a star on it to let you know that it will allow for you to make decisions). If you didn't have the appropriate device, it would allow only the teaser to play. "Bandersnatch" began like any other streaming film. Then five to seven minutes into the film it offered choices underneath the frame with a 10-second time limit to decide as the actors kept playing out the scene. ** Spoiler Begins ** For example, after deciding which cereal the lead, Stefan Butler, would eat and the cassette he would listen to while riding the bus to the interview for the video game company (I chose Thompson Twins), Stefan is given the opportunity to work for the company he is interviewing for. Even the video game creator rock star, Colin Ritman, is in the room when he is offered the opportunity. Stefan acts out anticipation and excitement about the role as you are giving a 10-second count to make a decision to accept or decline. The answer is easy, duh. Stefan is in awe of the company and working alongside his idol! But when you choose accept, the next scene transitions to months in the future, the game is finished but reviewed poorly. Finally, ending your choice. ** Spoiler Ends ** So is it truly your own adventure? Wasn't a lot of the premises like the one above false 'smoking guns' to get you to choose paths that led to dead ends? Without context, how can you make choices for a character if you don't understand his or her motivations? Isn't the purpose of a film and a television show to get you to forget about choices? Detach yourself from reality? And are we forgetting the "chill" part of Netflix because they are so engrossed in choosing paths for fake characters? They forget about the fun in interacting physically with one another. With interactive films, Netflix doesn't care about the chill. Nor does it care about the story, really. The only motivations they are interested in are yours as a viewer. Netflix is using the choices you make as a data science experiment to gather all the mundane choices to fuel future content, commercial, and technology partnerships. So will interactive films soon become the norm? Too late, it already has. Executive producers and filmmakers will gain more funding than virtual reality filmmaking in the upcoming months. But not for good reasons. Interactive films allow corporate executives to go head to head with creatives about ideas and both win. A creative (writer/director or both) can disagree with corporate about a film direction, script plot point or how it should end – but give money to produce all. Who funds it? The advertisers and technology partners paying for the data. One day we might talk about a past where storytelling was about generating viewpoint and empathy from a perspective you might not normally agree with. For example, in the future, Hamlet as an interactive statement, "To be or not to be" creates a whole new story line. Most films of the past created a cultural collective. If everyone watches a film, but everyone has different experiences there is no affinity built when you share the experiences, attitudes, and feelings about the outcomes. The only true community for interactive films are for those that find themselves on Reddit to flowchart the choices. This January and February as the Golden Globes and the Oscars go on, think of a future where merely 45% of all films start moving towards interactive – how will they be judged? Purely on the acting? Premise? Or will writers have to create multiple award-winning endings and allow for films to win multiple categories – for Drama and Comedy? Note that no "Choose Your Own Adventure" book has ever won the Pulitzer Prize. So let's keep our finger right here, turn the page, and watch it play out. If interactive films become the new creative abyss, no problem. We can just go back to where we were, make another decision, and pretend it never happened. Article written by Gary Jackson Image credit by Mohamed Hassan Want more? For Job Seekers | For Employers | For Influencers
I have been in forums and discussions where people interchange the terms “Analytics” and “Business Intelligence (BI)” as if they were the same. Sometimes I feel it is even acceptable to do so. Also, I have noted they prefer to use the term “Analytics” (when referring to BI) since it is a buzzword and sounds chic, perhaps. In fairness, drawing the line between Business Intelligence and Business Analytics is not easy sometimes. In my mind, the line can be drawn according to how we manipulate the data and the type analysis we are performing. Let me explain this in a better way: BI will allow us to do a full data management cycle and understand our current state of it. It will allow businesses to be operationally efficient. Instead, Business Analytics is about analyzing opportunities or trends that are projected in the future (e.g. forecasts or predictions). A very important keyword that makes a difference is “models”. BI does not involve any modelling, while Business Analytics does. I need to highlight those capability sets are not mutually exclusive; in fact, there is a lot of overlap across them. Hence, the reason why I mentioned it was sometimes difficult to draw the line between both domains. A business must have Business Intelligence capabilities to survive; however, an advanced Analytics capability would provide the business with greater competitive advantages. On the other hand, both set of capabilities are required in a business to run make a difference, innovate and gain some edge. It is obvious to me that in order to perform a predictive analysis, we would necessarily need to understand the current state of the attributes we want to predict. At the end of the day, those predictions or forecasts will allow our business to get some insights. I saw a chart in a presentation some months ago, which inspired me to come out with my own. Basically, if we needed to draw a line across those three disciplines or domains, they would look like this: With the vast amounts of data we deal with today, it is not uncommon to have data warehouses that could be stored in disk arrays or even a cloud. Dealing with those would fall under the Big Data domain – in case the matter was not complex enough. Big Data would address the typical three concepts: volume, velocity and variety. Big Data should not be dealt in a different domain than BI or Analytics. In fact, I see a very close relationship, where Big Data is a more generic concept than the other two. Another aspect of differentiation is that Business Analytics typically would assume the data has been organized and cleansed for it to perform any actions. More often than not, BI would deal with the ETLs, data quality, etc., so that the Business Analytics stage can take place. (Disclaimer: This document reflects the author’s personal views and not the views of organizations where the author is affiliated.) Article written by Jaime Noda Want more? For Job Seekers | For Employers | For Influencers
We live in a data-driven world, and the best way to be effective as a human is to make goals, set up a timeline and find a source of accountability to push you to hitting your deadlines and accomplishing your goals. As someone who tries to make the most out of every minute of a work day, I want to share how I use data for more than measuring my success in business. I use data to measure success in life. Work Smarter AND Harder Managing the analytics and data of time is not the quick fix to get everything done. Time management covers the “work smarter” part, but I believe that when applying this idea to how you manage your time, you also have to add the component of “work harder” in order to push yourself to complete tasks in the most timely manner. Time Blocks for Work, Creativity, Rest and Adventure One of my favorite tools for optimizing time management is setting up time blocks for everything and then optimizing those blocks of time for getting things done. Recently, I was in a one-on-one coaching with an account executive talking about time management, and we came up with a few efficiency blocks of time during the day set aside to accomplish two sets of daily tasks. The morning block was set up to accomplish the more tedious tasks (cleaning out emails, updating records, setting up next steps for active opportunities). This time was schedule as the tactical block. There was another block set up in the afternoon for strategic work (researching companies, reading blogs and articles on pertinent industry info, networking on LinkedIn). Setting up blocks of time for tactics and strategy that have several tasks assigned to them allows for time to stay on top of all of your work and even get ahead over the course of the work day. Every day is different, and I map this time out either on a daily or sometimes monthly basis depending on the projects that I have outstanding. None of the scheduling parameters are hard stops. Sometimes the morning session is completed early, so there is time to schedule more calls or attend webinars. It is also helpful to schedule out different blocks of time focused on specific projects or relationship/team building time. Know How to Optimize the Time of Day I am a morning person. I wake up and am ready to face the day. A lot of people I know are not morning people and would not enjoy my schedule. I like to get up and to the gym to get my day started. That way I have one of my major daily tasks out of the way first. You have to understand your needs when it comes to eating, sleeping and being active and how that impacts the work you are able to get done at different times of the day. Optimizing the time of day to achieve maximum results is key to sticking with your time management plan. Certain times of the day are the best to work on creative projects, and other times are ideal for buckling down and knocking out the more tedious projects (like writing out operations processes). The best way to optimize your time is to associate the tasks you want to complete with the energy ups and downs you tend to have during the day. Set Goals, Set Timeframes, Be Accountable Life should be geared toward accomplishment. Goals should be set for every area of your life: personal, professional, spiritual, physical, philanthropic, etc. Most people I know aim for the New Year’s resolution approach to goal setting where they have a few ideas for the new year and that’s about it. After my initial round of goal setting, I follow up with setting a time frame for accomplishing the overall goal and then break it down into smaller goals to measure my progress. If my goal is to grow my commissionable revenue by 25%, then I have to figure out how to optimize my time and my processes to make that an achievable goal. Perhaps I need to spend one additional hour of the day prospecting, attend a weekly networking event and schedule time to become more of an expert and thought leader in my chosen field. The results from making those changes can be measured and then iterated upon until the desired outcome is reached. The last piece of effective time management is finding a tool to keep you accountable. It can be as easy as keeping a list of goals in your work space in your line of sight. It is a big first step to set goals, but giving them visibility adds a level of accountability that ties your reputation and success to your ability to manage your time effectively. Measure, Record, Track, Alter, Repeat Here comes the data piece! How can you be assured that you are managing your time in the most effective way? You have to measure your success. Are you able to maintain the schedule? What have been your biggest obstacles? Are you biting off more than you can chew? Are you being specific enough with what you want to achieve? Once you have a system that seems to work, you have to understand why it works. Track the results and make the necessary shifts to optimize your time. If you find yourself under too much pressure, amp up the down time and open up the schedule a little more. Maybe you want to focus down on details like time to make calls or send emails, or maybe you just want to open up blocks to focus on generalities – prospect, research, close. The more detailed the goals and the more specific the purpose of the time blocks, the more you get done. Success in this way is empirical because you can track your progress toward completing a goal and learn the best way to understand the optimal cadence. As you iterate on the time management piece, you can become more and more efficient at using those blocks of time. How to Find the Extra Hours in the Day I get my time back frequently because instead of taking all of a time block to accomplish a goal, I do my best to knock out the task and give myself time back on my schedule. That time ends up being great for reflection on my current schedule or adding activities and adventures to my schedule. I tend to get back all of my extra hours in the day by being ahead of the schedule I set for myself. Article written by Chad Dyar Want more? For Job Seekers | For Employers | For Influencers
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