Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Disney Parks, Experiences & Consumer Products (DPECP). CIMA influences decision making with integrated, objective, and actionable insights. Within CIMA, the Marketing Analytics & Insights (MAI) team provides objective assessments of DPECP marketing to inform strategy, understand performance, optimize investment, and maximize business impact.
The Senior Marketing Insights Analyst must possess a passion for analytics. This individual will act as a key advocate for the benefits data and analytics can drive throughout the organization. The person must be comfortable working with data, collaborating with partners, conducting analyses, designing experiments, preparing reports, and communicating insights. This individual will be leveraging a broad spectrum of marketing, media, and sales data to develop reporting and analysis to support decision making for Walt Disney Parks & Resorts lines of businesses. This position reports to the Senior Manager, Digital Media Analytics and will be based in Glendale, CA.
The Senior Marketing Insight Analyst’s key responsibilities include, but are not limited to, the following:
The Parks, Experiences and Consumer Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Consumer Products.
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.