Senior Marketing Insights Analyst

  • The Walt Disney Company
  • Glendale, CA, USA
  • Dec 22, 2018
Full-time A/B Testing CRM Digital Media Excel Hive Marketing R SAS SQL Tableau

Job Description

Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Disney Parks, Experiences & Consumer Products (DPECP). CIMA influences decision making with integrated, objective, and actionable insights. Within CIMA, the Marketing Analytics & Insights (MAI) team provides objective assessments of DPECP marketing to inform strategy, understand performance, optimize investment, and maximize business impact.

The Senior Marketing Insights Analyst must possess a passion for analytics. This individual will act as a key advocate for the benefits data and analytics can drive throughout the organization. The person must be comfortable working with data, collaborating with partners, conducting analyses, designing experiments, preparing reports, and communicating insights. This individual will be leveraging a broad spectrum of marketing, media, and sales data to develop reporting and analysis to support decision making for Walt Disney Parks & Resorts lines of businesses. This position reports to the Senior Manager, Digital Media Analytics and will be based in Glendale, CA.

Responsibilities:

The Senior Marketing Insight Analyst’s key responsibilities include, but are not limited to, the following:

  • Design and execute media tests (A/B, multivariate), collect and analyze data, identify insights and trends
  • Design effective and impactful reports and visualizations that show media performance
  • Provide ad hoc analysis focused on digital media topics to guide optimization and establish best practices
  • Set-up and conduct on-going data QA to ensure data used for reporting and analysis is accurate
  • Provide data support for regularly scheduled meetings and presentations and ad hoc requests
  • Conduct data analysis and mine data to find opportunities and insights
  • Create presentations to highlight recommendations and tell the story
  • Identify and document data requirements and processes to support both ongoing and ad hoc analysis
  • Learn new data sets to develop an expertise in those data sets
  • Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making

Basic Qualifications:

  • 4+ years of marketing analytics experience
  • Passion for analytics, marketing, and media
  • Strong experience in Microsoft Office suite, particularly Excel and PowerPoint
  • Proficient with business intelligence tools such as Tableau
  • Experience working with marketing, paid media, CRM, digital, and social media data and developing campaign reporting
  • Understanding of direct response, performance marketing, and online customer acquisition
  • Familiarity with ad-serving and web analytics tools (Google Campaign Manager/DCM/AdWords, Google Analytics, Adobe Analytics/Omniture, etc.) 

  • Experience with test design and execution
  • Proven analytical capabilities and data mining skills
  • Strong attentiveness to detail
  • Proven team player and strong partnering skills
  • Demonstrated proactive problem-solving and decision making skills
  • Demonstrated ability to deliver work on time
  • Demonstrated ability to apply statistical rigor to analyses
  • Demonstrated verbal and written communication skills
  • Demonstrated strategic and creative thinking ability
  • Ability to excel in a fast-paced, complex, and ambiguous business environment
  • Ability to develop clear and concise thoughts into proposals, recommendations, and findings

Preferred Qualifications:

  • 7+ years of marketing analytics experience
  • Prior experience with marketing/advertising technologies (e.g., Data Management Platforms, Multi-touch Attribution, Demand Side Platforms, Programmatic Buying, etc.)
  • Prior experience with big data environments
  • Proficient with Hive, SQL, MySQL, SAS, and/or R programming languages
  • Familiarity with digital ad effectiveness research
  • Prior knowledge of internal Disney data and databases

Required Education

  • Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, or an analytics field

Preferred Education

  • MBA or Advanced degree in an analytics field

About Parks, Experiences and Consumer Products:

The Parks, Experiences and Consumer Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Consumer Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID

605574BR